Here's just a little about REACh.
The temptations facing America's youth today - drugs, gangs, sex, violence,
bullying and guns are unparalleled in history. Cowboys and Kids’ school
assemblies seek to foster and encourage high ethical and moral traits in
young Americans. Since our inception in 1991 we have reached well over 2.5
million students in 31 states with the truths of strong character.
Because our country's western heritage epitomizes the qualities Americans
hold in high regard: rugged individualism, freedom, honesty, patriotism and
pride of achievement, deep in the heart of most Americans there is a place
reserved for thoughts of “wide open spaces” and the American Cowboy.
The traditional image of the cowboy is a bovine babysitter positioned on
horseback or around a campfire. He believed his word was his bond and his
reputation was built upon the quality of his work. Today's cowboy is anyone,
rural and urban, regardless of race, creed, color, sex or background, who
believes that character counts.
Using a Western theme and highlighting the American Cowboy’s traits,
Cowboys and Kids engages our audience through visual, auditory, and hands-on
teaching methods. By using these different tools we are able to meet the
needs of the students’ different leaning styles and maintain their interest
throughout the presentation. In addition, both of our 45-minute assemblies
touch on areas required in the states’ curriculum; math skills, vocabulary,
memory recall, and more.
Our curricula are tailored specifically for the age of our audience. For
example, when working with elementary students we focus on teaching the
students to be strong and not to be led by others into drugs, gangs and
bullying activities using appropriate examples pertaining to their age
group. However, our high school program’s focus on leadership and picking
suitable role models with vernacular that is most appropriate for those
students.
